A Destination That Goes Beyond Shopping

Spring 2012 we are opening a new shopping concept that will shed fresh light on an area that, until now, have been overseen. Nestled in the midst of Stockholm city’s most prestigious department stores and shopping areas, this unique site is located. We are developing a shopping destination where an exciting

mix of stores, restaurants and new retail concepts will cater to the modern city dweller’s wishes, needs and desires. The building, covering an entire city block, provides unique opportunities for interesting retail, restaurant, and service solutions. Welcome to a place Beyond Shopping.


In the eye of Stockholm a new destination is taking shape. Welcome to the Journey.